Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

Most executives aren’t short on ideas.

They’re short on time.

They’re in customer conversations every day. Hearing objections. Spotting trends. Having opinions that never make it outside of a meeting or a Slack message.

But none of it gets documented. And because of that, none of it turns into content, conversations, or pipeline.

That’s the gap.

In this newsletter, I want to show you how to close it.

Because the goal isn’t to “come up with content.”

It’s to capture what’s already happening and turn it into something that actually drives business.

Let’s get into it.

Today’s Topic - How to turn your calls into pipeline

$776,000 in pipeline this quarter from executive content for two leaders in one organization.

When we talk to execs at Linked Revenue, rarely do I hear from them, “I don’t have ideas.”

(Plus we ask them questions that get them talking right away).

Instead, what I hear from them is:

“I don’t have time.”
“I don’t want to sound cringe.”
“I tried posting and nothing happened.”

That’s totally fair, but they’re all excuses. All of these excuses can be addressed, and they should be addressed because founders and execs are holding onto untapped quality content.

They’re in customer calls daily.
They’re hearing objections in real time.
They’re navigating how they’re industry is changing with AI.
They’re seeing the market before it shows up in an industry report.
That’s all great content right there.

That’s why one of the first things we ask execs is: What’s already happening in your week that we can capture?

They talk about sales calls, investor updates, and even the hot take they just dropped in Slack.

If you’re already saying it, we can shape it.

The biggest piece of advice I can give to execs who want to create content on LinkedIn is change your mindset from writing posts to documenting insights.

For example, write down in your notes app a moment that happened during the day that you thought was different.

Take voice notes on something you just heard in a team meeting or customer call that changed how you think.

It's about building the muscle, getting comfortable sharing it, documenting who engages and then sending direct messages to trigger sales conversations.

This is the process we run for busy executives.

How we can work together:

1. Executive Demand Gen Partnership - We help Executives generate revenue from LinkedIn. If you are interested in working with us, apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform
   

2. LinkedIn Workshops for Sales Teams - If you lead a group of sellers and are interested in a workshop/presentation on how they can better use LinkedIn as a sales tool in 2026, please send me a note. These are very tactical and hands-on workshops.

3. Get Started with LinkedIn - Join 709+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $10M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook
   
   

   Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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