Why every company needs a Chief Community Officer

A new role in a world of AI

October 21, 2025

Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

AI is changing the way sales gets done for B2B organizations.

Everybody can send 10,000+ spam emails every day and never get a response.

The real way to generate new revenue (and large-scale revenue) is through building community with your ideal customers.

I share more about this below.

Today’s Topic - The Future of Sales is the Chief Community Officer

I'm incredibly bullish on a role that I think will become a massive part of organizations in the next few years.

Chief Community Officer.

What this role will entail:

  • Building trust and belonging among customers, employees, and partners.

  • Turning networks into revenue engines by activating the right connections.

  • Owning events, forums, and digital communities that strengthen brand loyalty.

  • Acting as the bridge between marketing, sales, and customer success.

  • Measuring success not just by pipeline, but by engagement, advocacy, and retention.

In an AI world, building consistent connection with your decision makers will be even more important.

Everybody has access to the same tools.

The differentiator is are you likable and can you provide value to the people you want to do business with.

The best organizations won't just sell products or services, they will cultivate communities that people want to consistently interact with.

I'm already seeing this with a few organizations, but it will become a much bigger part of organizations in the coming months/years.

And I'm curious for your thoughts, do you agree? disagree?

Reply back and let me know!

How we can work together:

  1. LinkedIn Partnership for Executives - We help Executives generate revenue from LinkedIn and we are taking on new clients in November. If you are interested in working with us, apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform

  2. LinkedIn Workshops for Sales Teams - I have 57 presentations booked for 2025 and am so excited to be growing this part of our business. If you lead a group of sellers and are interested in a workshop/presentation on how they can better use LinkedIn as a sales tool, reply to this email.

  3. Get Started with LinkedIn - Join 678+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $4M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook

    Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

Reply with what you'd like to learn more about!

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