What Great Executive Content Looks Like

A few questions you can use

March 10, 2026

Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

Executives sharing their thought leadership on a consistent basis is a severely underutilized way to bring new people into the pipeline.

It’s hard so most companies won’t do it. It’s easier to press a button an send 100,000 cold spam AI messages that will never get read.

Most Executives don’t even know where to start when it comes to creating content so that’s what today’s issue is all about.

Let’s dive in.

Today’s Topic - What Great Executive Content Looks Like

The best executive content doesn’t feel like content.

It feels like the leader you know in a meeting, on a client call, or across the table at dinner.

That starts with better questions, not better writing.

Questions like:

  • What do you believe about your industry that others miss?

  • What’s happening inside your organization that people on the outside wouldn’t see?

  • What’s a recent client situation that reminded you why your work matters?

  • What problems do people consistently come to you all to solve?

Those answers reveal judgment, pattern recognition, and experience. That’s what people actually want to hear.

The goal isn’t to “polish” your voice. It’s to capture how you really think.

The way you explain something. The stories you choose. The nuance in how you see risk, growth, or opportunity. That’s what makes it yours.

Joe shouldn’t sound like Chris. Samantha shouldn’t sound like Stacey. And none of them should sound like a marketing team.

Because in the end, people don’t engage with perfectly worded expertise.

They respond to perspective they trust.

How we can work together:

  1. Executive Demand Gen Partnership - We help Executives generate revenue from LinkedIn. If you are interested in working with us, apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform

  2. LinkedIn Workshops for Sales Teams - If you lead a group of sellers and are interested in a workshop/presentation on how they can better use LinkedIn as a sales tool in 2026, please send me a note. These are very tactical and hands-on workshops.

  3. Get Started with LinkedIn - Join 705+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $10M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook

    Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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