How to use LinkedIn to sell

And what most people do wrong

May 28, 2024

Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I share 1 tactic each week that you can implement to help you generate more revenue.

If you’ve followed this newsletter for several months, you know how bullish I am on LinkedIn.

I believe there are 4 main channels for generating new business:

  1. In-Person Events (the best if you can do it)

  2. Email

  3. Phone

  4. LinkedIn

Out of those four, LinkedIn is by far the one that the least amount of sellers are doing correctly.

Let’s dive in.

Today’s Topic - How to use LinkedIn to sell

LinkedIn shouldn’t be used to sell.

This might be ironic coming from the LinkedIn for sales guy, but let me explain.

LinkedIn shouldn't be used to sell... at first.

For B2B sales, you should use LinkedIn as a way to get a conversation where you can potentially sell someone 3+ months down the road.

Your job on LinkedIn is to provide something so valuable that you bring that person into your world.

1. Add them as a connection

2. Generate good content targeted at that specific ICP

3. Send them a direct message providing value specifically for them

4. Develop trust where you focus exclusively on helping them

5. Trust that the long game will work out

You need a long-term focus to sell in B2B.

This is the same for selling using LinkedIn.

How we can work together:

  1. LinkedIn Partnership for Executives - We are currently oversubscribed for our LinkedIn Agency services, but as we continue to scale our team, we are opening a wait list with the expectation of bringing on additional clients starting in July. Apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform to put your name at the top of the list!

  2. LinkedIn Workshops for Sales Teams - I have been doing in-person and virtual workshops for sales teams to help them understand how they can best use LinkedIn to generate new business opportunities.

  3. Get Started with LinkedIn - Join 512+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $2M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook

    Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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