The Value of an Audience on LinkedIn

And why now is the best time to build it

April 29, 2025

Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

1% of people post on LinkedIn at least once per month.

There is still a huge opportunity.

The main things that hold people back are:

  1. Not knowing what to post

  2. Fear of being judged

  3. Not having the time

And to me, that becomes a huge opportunity for the people who are willing to put themselves out there.

So, when is the best time to begin building an audience on LinkedIn?

Let’s dive in.

Today’s Topic - The Value of an Audience on LinkedIn

The earlier you can build a strong audience on LinkedIn, the better.

AI is making it easier to create content so more people will start doing it.

That means more noise, more competition for attention, and more pressure to stand out.

If you’re already grabbing people’s attention now, it’ll be way easier to keep it over the next 6+ months.

You’ll be ahead of the curve with an audience that trusts you, not scrambling to be heard in a crowded feed.

But here’s the thing:

No matter how easy AI makes it, the biggest thing holding people back isn’t tech -- it’s fear.

Fear of judgment. Fear of saying the wrong thing. Fear of not being “professional enough.”

And I don’t think that’s going away anytime soon.

1% of people post monthly on LinkedIn—and yet 95% of people I talk to know their buyers are on there.

The opportunity is massive.

Most just won't stay consistent with it.

How we can work together:

  1. LinkedIn Partnership for Executives - We help Executives generate revenue from LinkedIn and we are taking on new clients in late May. If you are interested in working with us, apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform

  2. LinkedIn Workshops for Sales Teams - I have 26 presentations booked for 2025 and am so excited to be growing this part of our business. If you lead a group of sellers and are interested in a workshop/presentation on how they can better use LinkedIn as a sales tool, reply to this email.

  3. Get Started with LinkedIn - Join 628+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $4M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook

    Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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