The Real Value in LinkedIn

And what you can do to take advanntage

August 26, 2025

Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

A lot of people exclusively focus on the content side of LinkedIn.

And because of this, they’re missing out on a lot of leads.

So I want to share today where we see the majority of our leads come from.

Let’s dive in.

Most people think the goal on LinkedIn is just to post and wait.

Post something thoughtful → sit back → expect leads to roll in.

But the real value is in utilizing warm signals, tracking the people engaging with your content, and finding people who are connected to your connections.

The BEST part about LinkedIn is that it gives you visibility into who's leaning in. You get access to buying signals before someone ever fills out a form.

But most people miss it.

They assume leads will magically come to them.

And they might…eventually.

In 3, 6, 12 months. Maybe longer. If you post consistently, deliver value, and build real credibility, yes, people will start reaching out.

But if you're serious about building a pipeline now you can't just wait for inbound. You need to get intentional with outbound by leveraging the warmest signals you already have.

This can be people who liked your post, commented, followed, or even looked at your profile. Those are your softest entry points.

This is the playbook that actually works.

How we can work together:

  1. LinkedIn Partnership for Executives - We help Executives generate revenue from LinkedIn and we are taking on new clients in mid-September. If you are interested in working with us, apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform

  2. LinkedIn Workshops for Sales Teams - I have 49 presentations booked for 2025 and am so excited to be growing this part of our business. If you lead a group of sellers and are interested in a workshop/presentation on how they can better use LinkedIn as a sales tool, reply to this email.

  3. Get Started with LinkedIn - Join 658+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $4M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook

    Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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