Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

Last week, I had 12 sales calls with leaders wanting to be more active on LinkedIn and use it as a business development channel.

One of those calls was with a COO and he asked an interesting question.

““Is there value in someone who isn’t the CEO or Founder sharing content on LinkedIn?”

Here are my thoughts.

Today’s Topic - Is there a value for a non-CEO sharing content on LinkedIn?

We’ve been doing a lot of work with sales teams recently where we partner with 5-8 of their top sellers to help them be more active and use LinkedIn as a business development channel.

I think if you are in a revenue-generating position, it’s valuable.

There are 4 modes of business development:

1. In Person

2. Email

3. Phone

4. Social Selling/LinkedIn for B2B

Most people over-index on email and don’t do anything on LinkedIn.

To me, that presents a huge opportunity.

This is what those non-CEOs can post about:

1. High-level questions their prospects are asking about

2. Big differentiators about their company

3. Things they find interesting from their clients (while anonymizing them)

4. Personally why they like working for that company (let his personality come out)

5. Events they are attending

How we can work together:

1. LinkedIn Partnership for Executives - We help Executives generate revenue from LinkedIn and we are taking on new clients in March. If you are interested in working with us, apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform
   

2. LinkedIn Workshops for Sales Teams - I have 16 presentations booked for 2025 and am so excited to be growing this part of our business. If you lead a group of sellers and are interested in a workshop/presentation on how they can better use LinkedIn as a sales tool, reply back to this email.

3. Get Started with LinkedIn - Join 611+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $2M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook
   
   

   Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

Reply with what you'd like to learn more about!

I read every response.

If you haven't already, make sure you subscribe below!