Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I share 1 tactic each week that you can implement to help you generate more revenue.

Last week, I had the opportunity to speak with over 100+ insurance sales professionals in Scottsdale, Arizona about how they can use LinkedIn to generate new opportunities.

My big takeaway - so many sales professionals aren’t utilizing it well enough.

There are 4 major channels for business development:

1. Phone

2. Email

3. In-Person

4. LinkedIn

Most people over-emphasize email and don’t spend enough time on LinkedIn.

I dive more into this below.

Today’s Topic - How Sales Professionals Should Use LinkedIn

I’ve been fortunate to do several workshops in 2024 for sales teams and organizations on "How to use LinkedIn Effectively for Sales."

I have loved answering the questions from these individuals, learning about what is working for them, and sharing ideas to help them generate new opportunities.

LinkedIn is such an underutilized tool for sales professionals.

BUT, there is no silver bullet and no easy way to do it.

We talk about 5 major things that will help them to have success on the platform:

1. Always be a human

2. Always focus on providing value

3. Never sell in the first message

4. Stick with it for 6+ months to have success

5. Utilize the video feature with a personalized message

If you're a sales leader and want to talk about bringing this to your organization, reply to this email and I'm happy to have a conversation.

How we can work together:

1. LinkedIn Agency for Executives - If you are an Executive or work with an Executive that you think could benefit from posting more on LinkedIn, I’d be happy to talk. I’m fully booked until March but would be happy to talk about a start date in a few months.
   
   I’ve spent 2+ years understanding how the algorithm works and how you can generate more business opportunities and find new talent by being active and creating content.
   

2. LinkedIn Workshops for Sales Teams - I have been doing in-person and virtual workshops for sales teams to help them understand how they can best use LinkedIn to generate new business opportunities.

3. Get Started with LinkedIn - Join 420+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $2M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook

   
   

   Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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