Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

Content plays a pretty major role in what we do for executives, it helps keep them top of mind with ideal buyers consistently.

No other way to do that besides posting thoughtful consistent content on the only platform that matters for B2B.

And today I want to share a new rule we have for our company when it comes to Executive Content.

Let’s get in.

Today’s Topic - Our Rule for Content

We have a new rule for LinkedIn content at our company:

If AI could write it, we're not interested in posting it.

Everyone's tired of the "Here's 5 things every leader should know" posts that ChatGPT could spit out in 3 seconds.

You know what actually performs? Personal stories that only YOU could tell.

One of our clients shared a story about his daughter getting a job offer from a major gaming company - and the career advice he gave her as a dad. It crushed. Way more engagement than any thought leadership listicle.

Another client dug up his very first offer letter from decades ago and posted about it. Insanely well-received.

The pattern is clear:

Personal, non-commercial stories that come from real life are undefeated on LinkedIn from an engagement perspective.

Here's why this matters for business development:

The people you actually want to reach (CHROs, CEOs, decision-makers) they engage with posts that feel human. They scroll past anything that smells like it was generated.

So the next time you sit down to write a LinkedIn post, ask yourself:

Could ChatGPT have written this?

If yes, dig deeper. Find the story only you can tell.

That's where the magic is.

How we can work together:

1. Executive Demand Gen Partnership - We help Executives generate revenue from LinkedIn. If you are interested in working with us, apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform
   

2. LinkedIn Workshops for Sales Teams - If you lead a group of sellers and are interested in a workshop/presentation on how they can better use LinkedIn as a sales tool in 2026, please send me a note. These are very tactical and hands-on workshops.

3. Get Started with LinkedIn - Join 712+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $10M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook
   
   

   Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

Reply with what you'd like to learn more about!

I read every response.

If you haven't already, make sure you subscribe below!