Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

If you’ve been following for some time, you know that helps Executives and Sales teams generate revenue from LinkedIn.

One of the things I’ve noticed a lot more recently is that personal stories tend to get the most engagement because they are something that only you can write about.

In a world where AI makes writing so easy, you need to find ways to stick out.

One of those ways is by being personal and sharing your unique perspective.

This week I wanted to share a personal post that I did that got 25,000+ impressions and also booked me 4 sales meetings.

Check it out below.

Today’s Topic - A LinkedIn post format that you can steal

On Wednesday of last week, I posted the following on LinkedIn:

_____

“Where I began:

⁃ Got the yips as a college baseball player
⁃ Struggled with identity issues after no longer being an athlete
⁃ Cold-called Chief Nursing Officers trying to sell them a technology
⁃ Somehow had success doing that and worked in sales/account management for the Higher Ed division of the company
⁃ Didn’t want to spend my career in Higher Ed so met a coach
⁃ Loved it so much that I got a coaching certification myself
⁃ Youngest person in that certification class by 20 years
⁃ Left my job to lead Business Development for a leadership development/coaching company
⁃ Grew the company to double in size in 2 years
- Went to a big staffing company
⁃ Realized I’m too obsessed with entrepreneurship to work for a big company
⁃ Tried to start a new hire onboarding company
⁃ Had a couple of clients and then realized people don’t really care enough about onboarding to invest and it was a cyclical business
⁃ One of my onboarding clients asked how I was generating leads from LinkedIn
⁃ We started working together for very little money
⁃ I got a couple more clients from posting about it and things started to get interesting
⁃ Wife convinced me to jump all in and start my own thing
- 18 months in, we’re now a team of 12 people helping Executives (who don’t have time) generate more revenue from LinkedIn

And it’s been the best decision I’ve ever made.

None of it has been linear and there have been a ton of ups and downs.

So grateful for the journey and excited to see where the business is 12 months from now!”

____

I booked 4 sales meetings from this post.

Three of them were with Senior Executives who previously played baseball in college and had the yips.

Never knew how common it was!

How we can work together:

1. LinkedIn Partnership for Executives - We help Executives generate revenue from LinkedIn and we are taking on new clients in February. If you are interested in working with us, apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform
   

2. LinkedIn Workshops for Sales Teams - I have 13 presentations booked for 2025 and am so excited to be growing this part of our business. If you lead a group of sellers and are interested in a workshop/presentation on how they can better use LinkedIn as a sales tool, reply back to this email.

3. Get Started with LinkedIn - Join 602+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $2M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook
   
   

   Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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