How to move a prospect from cold to warm

One of the hardest things to do

Hey there, it’s Harris!

Welcome to the Revenue Generator where I share 1 tactic each week that you can implement to help you generate more revenue.

This week will be about a topic I’ve become obsessed with ever since I started my own company helping Executives generate revenue from LinkedIn.

How do you take someone from completely cold to warm where you can then potentially sell to them several months down the road?

That’s what LinkedIn selling is all about.

The good news is that it also differentiates you from everybody else just mass-blasting to set up calls.

Let’s dive in to discuss more.

As I mentioned above, this is a topic I love.

If I wrote a book, it’d be about how to take a relationship from cold to slightly warm.

I feel like it’s so hard and so many people immediately go for a pitch.

You have to be intentional and long-term focused in your approach.

It’s why I love free, valuable events for a specific ideal customer profile.

You have to do something to build that trust and relationship before you can even think about selling in B2B.

Here are a few of my favorite ideas:

1. Intimate executive dinner with peers

2. Golf outing at an extravagant place

3. Day designed for further learning in a specific niche

4. Tickets to that person’s favorite team/show

5. Interview for thought leadership paper they can share

These are my 5 favorite but I always want to learn more.

If you’ve had something work well for you, reply to this newsletter and let me know.

I’d be happy to share it on LinkedIn and give you a shoutout!

LinkedIn Partnership for Executives - We are currently oversubscribed for our LinkedIn Agency services, but as we continue to scale our team, we are opening a wait list with the expectation of bringing on additional clients starting in June. Apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform to put your name at the top of the list!
LinkedIn Workshops for Sales Teams - I have been doing in-person and virtual workshops for sales teams to help them understand how they can best use LinkedIn to generate new business opportunities.
Get Started with LinkedIn - Join 498+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $2M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook

Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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