How to make a cold prospect... warm

So you can actually get the sale

Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I share 1 tactic each week that you can implement to help you generate more revenue.

You can’t sell someone before you know them.

I see so many salespeople go straight to the sale and miss out on the opportunity to build a relationship.

I believe you have to build that relationship before you can even think about selling.

I dive into some ideas for helping you create that relationship today.

Today’s Topic - How to make a cold prospect… warm

Cold sales are so hard without giving away something of value first for free.

The best sellers/companies are doing this.

We are all overwhelmed with bad sales pitches.

You have to stick out in the first sentence and do something valuable before you sell.



Here are a few ideas I like:

1. Intimate executive dinners

2. Resource created specifically for that person that shows you've done research

3. Loom video specifically created for them referencing a solution to a problem you know they have

4. Executive event with their peers at a unique golf course

5. Connecting them to someone in your network for a sales opportunity for their business


I'd love to hear other ideas though, reply back if you have ideas that have worked for you.

How we can work together:

  1. LinkedIn Agency for Executives - If you are an Executive or work with an Executive that you think could benefit from posting more on LinkedIn, I’d be happy to talk.

    I’ve spent 2+ years understanding how the algorithm works and how you can generate more business opportunities and find new talent by being active and creating content.

  2. LinkedIn Workshops for Sales Teams - I have been doing in-person and virtual workshops for sales teams to help them understand how they can best use LinkedIn to generate new business opportunities.

  3. Get Started with LinkedIn - Join 400+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $2M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook


    Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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