Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

Today I’m going to go in-depth into LinkedIn.

There are 4 channels for business development in B2B:

1. Phone

2. Email

3. In-Person Conferences

4. LinkedIn/Social Selling

Most people are severely underestimating the power of LinkedIn.

Let’s dive in.

Today’s Topic - Why LinkedIn is the Ultimate B2B Relationship Engine

Most executives think about LinkedIn in terms of impressions. “How many people saw my post?” or “Did we go viral?” But the metric that matters is conversations.

Imagine this: six months ago, a prospect in your ideal customer profile (ICP) didn’t know you existed. Today, they’ve seen your posts a couple of times a week. They’ve read your perspectives, understood your approach, and absorbed your voice. That once ice-cold prospect is now far more willing to engage. That’s compounding in action, visibility and credibility accumulating silently until it translates into real business conversations.

Start Simple With Small, Consistent Actions

If LinkedIn feels overwhelming, you’re not alone. Many executives struggle to even get started. You just need to start small and consistent. You don’t need to post daily. In fact, posting once a month over six months can create measurable ROI. Share insights from your network, lessons from clients, or your take on industry trends. The key is to show up consistently.

Ask yourself:

1. What are your clients excited about?

2. What insights are they sharing with you?

3. What are you reading or listening to, and what’s your perspective?

From Content to Conversations

LinkedIn is about building a system where content feeds conversations. Every like, comment, or share is a signal. Your task is to turn those signals into engagement.

Here’s how it works in practice:

• Track who interacts with your posts.

• Identify those within your ICP.

• Send a thoughtful message acknowledging their engagement

LinkedIn as a Business Development Engine

Think of LinkedIn as planting seeds. Instead of cold calling, you’re warming prospects through visibility. You’re showing up in their feeds, providing value, and signaling credibility. Over time, the cumulative effect makes future outreach far more natural and effective.

Consider these principles:

• Small engagements matter: Comment on key prospects’ posts consistently. Thoughtful comments signal care, insight, and credibility.

• Personalized outreach beats mass messaging: AI-generated bulk messages don’t build relationships. Focus on 50 highly targeted messages rather than 5,000 generic ones. Personalization drives conversion.

• Leverage engagement for context: If a past client engages with your content, that’s your opportunity to reintroduce yourself naturally.

Relationships Are the Ultimate ROI

At the end of the day, LinkedIn is a relationship multiplier, not just a content platform. The platform’s value compounds through the network: likes and comments can lead to introductions, referrals, or multi-million-dollar deals, even years later. One well-placed conversation can deliver more than thousands of impressions ever will.

Here’s the practical takeaway: focus on quality, relevance, and authenticity. Use LinkedIn to engage meaningfully with your ICP. Track signals, follow up thoughtfully, and nurture relationships over time. That’s where ROI lives.

The Bottom Line

You only need one channel that amplifies relationships and compounds value over time. LinkedIn, done right, is that channel. Every interaction, every post, every engagement adds to a cumulative effect that no other B2B platform delivers.

Start planting seeds and watch as the compounding effect turns visibility into conversations, conversations into trust, and trust into revenue.

LinkedIn is the only B2B channel that compounds.

How we can work together:

1. LinkedIn Partnership for Executives - We help Executives generate revenue from LinkedIn and we are taking on new clients in December. If you are interested in working with us, apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform
   

2. LinkedIn Workshops for Sales Teams - I have 61 presentations booked for 2025 and am so excited to be growing this part of our business. If you lead a group of sellers and are interested in a workshop/presentation on how they can better use LinkedIn as a sales tool, reply to this email.

3. Get Started with LinkedIn - Join 683+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $4M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook
   
   

   Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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