Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I share 1 tactic each week that you can implement to help you generate more revenue.

We are in the business of helping Founders/Chief Revenue Officers/Sales Executives use LinkedIn to generate new business.

We are obsessed with this concept and are constantly reiterating our process to provide the most ROI.

Here’s a quick example from a recent client.

Today’s Topic - How we helped an HR Tech Founder generate 24 meetings last month

Last month, we helped an HR Tech Founder book 24 meetings with his ICP (ideal customer profile) which was CHROs of companies between 500 - 5,000 people.

That is a lot of calls and by no means the norm for every client every month.

But it does show what’s possible.

How do we do this?

1. Specific content targeted at 1 specific ICP

Everything that we co-create is targeted at providing value for the CHRO or HR Leader at a company size of 500 - 5,000 employees. We have expertise selling to this type of buyer so that is the lens we take with every piece of content.

2. Connecting with and engaging that ICP

We have worked with this individual for 5 months so far. Over the first 4 months of our partnership, we added 600+ new followers that fit specifically within this ICP. Once they are connected, they are more likely to see his content.

3. Creating and executing on a specific BD strategy

We crafted specific messaging for the specific people based on where they were from, the type of company, or the college they went to. We sent targeted messaging that shows it wasn’t the same for everybody.

That last part is our differentiator.

Everyone on our team who interacts with clients has business development experience.

Content alone is fine for some but our clients come to us for new business development opportunities

How we can work together:

1. LinkedIn Partnership for Executives - We are currently oversubscribed for our LinkedIn Agency services, but as we continue to scale our team, we are opening a wait list with the expectation of bringing on additional clients starting in mid-November. Apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform to put your name at the top of the list!
   

2. LinkedIn Workshops for Sales Teams - I have been doing in-person and virtual workshops for sales teams to help them understand how they can best use LinkedIn to generate new business opportunities.

3. Get Started with LinkedIn - Join 561+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $2M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook
   
   

   Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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