Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

To get in with big prospects, you have to come up with a differentiated approach.

So today I want to share a recent client example and how you can implement this into your workflow.

Today’s Topic - How to get in with a top prospect

Want to get in the door with a top executive from a prospect account?

Stop sending sales reps. Start sending your CEO.

Over the past few weeks, I’ve been in dozens of conversations with Executives, Marketing leaders, and Chiefs of Staff about this exact challenge: how to leverage the brand, title, and network of a CEO (or senior exec) to get in with higher-level prospects.

It works better than anything else, but most companies don’t have a system for it.

Here are the 3 steps I'd take to do this:

1. Map the network.

Identify target accounts and which senior execs you want to reach. Then, see where your CEO already has warm ties (alumni, boards, associations, past companies).

2. Script the outreach.

Keep it human and helpful, not salesy. A CEO note should feel like “peer to peer” - short, respectful, and curious. Figure out what feels comfortable for them to send.

3. Create thought leadership content - here's a 3-step approach we focus on:

• Provide a data-driven factual takeaway in 50% of the posts

• DO NOT make it sound like it was written by AI. Have them say it, record it, and write it up exactly how they say it

• Be humble and others-focused

The irony is most CEOs want to do this but don’t have the time or structure.

When it becomes systematized, the results are game-changing: doors open, partnerships move faster, and pipeline grows at the executive level.

If you're interested in learning more about how we do this and partner with a Chief of Staff, Marketing Leader, and Executive, send me a direct message and happy to share more.

How we can work together:

1. LinkedIn Partnership for Executives - We help Executives generate revenue from LinkedIn and we are taking on new clients in November. If you are interested in working with us, apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform
   

2. LinkedIn Workshops for Sales Teams - I have 56 presentations booked for 2025 and am so excited to be growing this part of our business. If you lead a group of sellers and are interested in a workshop/presentation on how they can better use LinkedIn as a sales tool, reply to this email.

3. Get Started with LinkedIn - Join 677+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $4M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook
   
   

   Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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