Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

We have two main groups that we work with at Linked Revenue:

1. Founders/CEOs with strong networks who generate leads from referrals and their relationships

2. Top Sales Executives of very large (1,000+) person organizations

This week, I want to share a recent story of how we helped that first category.

Let’s dive in.

Today’s Topic - How Founders/CEOs are generating leads from LinkedIn

In May, one of our clients, a Series B Founder operating at the intersection of higher education and workforce innovation, booked 15 sales calls directly from LinkedIn.

Here’s the breakdown of those 15 calls (plus a few takeaways) :

9 came from warm outreach, which means people he was already connected with engaged with his posts and messages were sent based on this.

6 came from inbound content: they proactively DM’ed him.

Pretty remarkable -- His content plus targeted warm outreach played a role in 15 calls in May.

This shows the power of content, specifically LinkedIn content in B2B businesses.

His posts were timely, grounded insights on what higher ed leaders are dealing with right now:

• Declining enrollment

• Employer-aligned learning

• The ROI of degrees

• How institutions can adapt without losing their mission

And his clients had:

• Found value in these posts

• Knew what he and his company stood for without feeling sold to

His content spoke to provosts, presidents, and workforce leaders who are facing pressure to evolve but are unsure how to move forward.

Outreach becomes so much more effective when you’re posting on LinkedIn because your content becomes a second sales team.

How we can work together:

1. LinkedIn Partnership for Executives - We help Executives generate revenue from LinkedIn and we are taking on new clients in July. If you are interested in working with us, apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform
   

2. LinkedIn Workshops for Sales Teams - I have 39 presentations booked for 2025 and am so excited to be growing this part of our business. If you lead a group of sellers and are interested in a workshop/presentation on how they can better use LinkedIn as a sales tool, reply to this email.

3. Get Started with LinkedIn - Join 647+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $4M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook
   
   

   Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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