Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

There is a huge opportunity for Executives to consistently create effective content on LinkedIn.

1% of LinkedIn users post once monthly.

Most people aren’t willing to do it consistently and play the long game.

Let’s dive in to why they should.

Today’s Topic - Why Executives should be using LinkedIn to generate leads

CEOs and Sales leaders know they should be using LinkedIn more—and it’s costing them in pipeline.

80% of B2B social media leads come from LinkedIn.

Despite this, I see that many companies are still not doing enough.

1. Minimal Content

Most Executives either don't have the time or don't know what to post. Because of this, they end up never warming up their network.

2. Unfocused Strategy

Many Executives and Sales leaders I talk to don't have a sound strategy for generating leads from LinkedIn. The status quo is "I think a few people tend to use it."

3. Misconceptions About Buyer Activity

Many assume LinkedIn isn’t relevant to their buyers, though 73% of decision-makers consume thought leadership content to assess trustworthiness.

Overlooking LinkedIn can mean bypassing 80% of potential B2B leads.

So why is LinkedIn underused?

- Companies lack the in-house expertise to implement demand generation on LinkedIn.

- Most teams don’t have the capacity to post frequently enough to gain traction.

- Revenue leaders often focus on “low-hanging fruit” and immediate SQLs, sidelining LinkedIn’s long-term potential.

Today’s B2B landscape has evolved, and high-volume, low-intent lead models are no longer the standard.

Those leveraging LinkedIn to build trust and generate demand are seeing real results.

Is LinkedIn part of your growth plan in 2025?

How we can work together:

1. LinkedIn Partnership for Executives - We are currently oversubscribed for our LinkedIn Agency services, but as we continue to scale our team, we are opening a wait list with the expectation of bringing on additional clients starting in January. Apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform to put your name at the top of the list!
   

2. LinkedIn Workshops for Sales Teams - I have been doing in-person and virtual workshops for sales teams to help them understand how they can best use LinkedIn to generate new business opportunities.

3. Get Started with LinkedIn - Join 580+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $2M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook
   
   

   Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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