Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

I run an Executive Demand Gen agency.

But what does that actually mean?

We use the thought leadership, network, and relationships of an executive to generate new pipeline and new deals for the business.

Here’s a recent example from a new client.

Let’s dive in.

Today’s Topic - Executive Demand Gen in Action

$110,000 deal closed won in the first 90 days of a current partnership.

We have a new client we just started working with 3 months ago that closed a pretty nice size deal from our partnership together.

This individual had an incredible resume as a senior executive for many years and had built up a strong network over time, but their LinkedIn presence and outreach weren’t being used intentionally as a revenue channel.

We didn’t change who they were or ask them to “post more.”

We helped them clarify their point of view, identify the right relationships to activate, and have a small number of thoughtful, well-timed conversations.
That single deal didn’t come from volume.

It came from credibility, trust, and relevance showing up in the right moment.

This is exactly how Executive Demand Gen works when it’s done correctly.

Executives don’t need louder marketing.

They need a smarter way to turn the relationships they already have into real pipeline.

How we can work together:

1. Executive Demand Gen Partnership - We help Executives generate revenue from LinkedIn. If you are interested in working with us, apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform
   

2. LinkedIn Workshops for Sales Teams - If you lead a group of sellers and are interested in a workshop/presentation on how they can better use LinkedIn as a sales tool in 2026, please send me a note. These are very tactical and hands-on workshops.

3. Get Started with LinkedIn - Join 697+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $10M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook
   
   

   Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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