Don't forget about the silent lurkers

They are the majority on LinkedIn

Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I share 1 tactic each week that you can implement to help you generate more revenue.

A really tough part about measuring “success” in using LinkedIn for new sales is that the majority of people are silent lurkers.

They show up on LinkedIn and never like/comment on a single post.

And yet, they are reading.

Today’s Topic - The Silent Lurkers

The silent lurkers are the majority of people on social media.

They read your content consistently and never like or comment once.

I can’t tell you how many times I’ve talked with people in person who bring up a post I shared.

And they’ve never liked/commented once.

This is so important to remember especially when you are early on in creating content.

You have to trust and focus on providing value for 1 person.

That is always my recommendation and metric for success when I talk to people who are getting started.

If 1 person finds value or is entertained from your post - continue that a success.

And then you continue to build on that and want 2 people to find value.

The reality is that most people will give up after 2-3 posts because it seems like nobody cares.

You have to be willing to do it for 6+ months to really see results.

The longer you do it, the more it will compound.

How we can work together:

  1. LinkedIn Partnership for Executives - We are currently oversubscribed for our LinkedIn Agency services, but as we continue to scale our team, we are opening a wait list with the expectation of bringing on additional clients starting in November. Apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform to put your name at the top of the list!

  2. LinkedIn Workshops for Sales Teams - I have been doing in-person and virtual workshops for sales teams to help them understand how they can best use LinkedIn to generate new business opportunities.

  3. Get Started with LinkedIn - Join 548+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $2M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook

    Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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