Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

We’ve been seeing a big uptick in outreach from non-profit CEOs who have really big networks but don’t have the time to identify the donor opportunities within their network.

Here’s an example of how this can work.

Let’s dive in.

Today’s Topic - How Non-Profit Leaders can utilize LinkedIn to attract Donors

Last month, one of our clients, a founder of a large nonprofit organization, booked 14 impact-driven calls with new partners, funders, and collaborators.

Let’s break that down:

8 came from warm outreach: people who were already connected to her, engaged with a post, and responded to an outreach message.

6 were pure inbound: people who reached out because they had been following her content and wanted to learn more.

Our client was sharing consistent, grounded posts about real issues communities are facing today:

• The human cost of preventable tragedies

• The role of tech and policy in building safer futures

• The importance of multi-generational education and engagement

• The tension between enforcement, equity, and public trust

Their audience is composed of leaders in health, safety, policy, and education. These are people who often care deeply but don’t always know where to engage.

Her posting on LinkedIn meant that people knew what the organization stood for.

When your content reflects real conviction, real stories, and real strategy, people listen.

And when they listen, they reach out.

How we can work together:

1. LinkedIn Partnership for Executives - We help Executives generate revenue from LinkedIn and we are taking on new clients in late July. If you are interested in working with us, apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform
   

2. LinkedIn Workshops for Sales Teams - I have 41 presentations booked for 2025 and am so excited to be growing this part of our business. If you lead a group of sellers and are interested in a workshop/presentation on how they can better use LinkedIn as a sales tool, reply to this email.

3. Get Started with LinkedIn - Join 648+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $4M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook
   
   

   Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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