How most companies train on using LinkedIn

And what to do instead

July 09, 2024

Hey there, it’s Harris!

Welcome to the Revenue Generator where I share 1 tactic each week that you can implement to help you generate more revenue.

My first conversation with a Founder or Chief Revenue Officer usually starts with “Tell me about how your team is currently using LinkedIn.”

And for the larger organizations I work with, they’ve often had some type of training and very little (or no) success so far.

Here’s what I recommend they do instead.

I had the Chief Revenue Officer of a 2,000 person company tell me over the weekend that their company "trains them on LinkedIn."

What that consists of is someone from the marketing department coming in to speak to their team once and then sharing the slide deck.

They provide them with ideas for how to send inMails, how to share company content, and how to use Sprout Social.

In my opinion, this is a huge waste of time.

Nobody responds to inMails, nobody reads generic company content, and when everybody from the company shares the same content, it doesn't work.

The companies that allow their employees to do things like:

1. Create unique content designed for one specific ICP

2. Scrape their likes/comments to identify the right people to connect with

3. Send video messages when everyone else is writing

4. Use LinkedIn as a way to build a relationship and not sell

5. Tell their employees to treat LinkedIn like meeting someone in person

Will be the ones that "win" on social selling.

LinkedIn Partnership for Executives - We are currently oversubscribed for our LinkedIn Agency services, but as we continue to scale our team, we are opening a wait list with the expectation of bringing on additional clients starting in August. Apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform to put your name at the top of the list!
LinkedIn Workshops for Sales Teams - I have been doing in-person and virtual workshops for sales teams to help them understand how they can best use LinkedIn to generate new business opportunities.
Get Started with LinkedIn - Join 521+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $2M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook

Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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