Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

This week I’ll be diving into cold direct messages.

Most people hate sending them and almost all of us hate getting them.

But there’s a way to increase your ability to be successful with these.

Check them out below.

Today’s Topic - The right type of cold messages to send

Last week, I deleted 50+ cold LinkedIn DMs without reading them. Here’s what they got wrong:

They were constant pitch slaps without any research.

Here were three of the most common approaches:

Approach 1: They start with “Hi [First Name], I see you’re in [industry]”—translation: you copy-pasted this from my profile.

Approach 2: They immediately try to sell me [your product I never asked about] without understanding my challenges.

Approach 3: They use tired, vague hooks like, “Can we hop on a quick call?” Spoiler: it’s never quick.

If you’re sending cold messages, ask yourself:

1. Did I personalize this beyond their job title?

2. Am I offering value, or am I just pitching?

3. Does this feel human, or does it scream automation?

The best LinkedIn connections I’ve made didn’t try to sell me anything.

They built rapport, shared insights, or simply said something meaningful.

Remember: people don’t ignore cold DMs because they’re too busy—they ignore them because they don’t feel seen or respected.

Stop spamming. Start connecting.

How we can work together:

1. LinkedIn Partnership for Executives - We help Executives generate revenue from LinkedIn and we are taking on new clients in mid March. If you are interested in working with us, apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform
   

2. LinkedIn Workshops for Sales Teams - I have 19 presentations booked for 2025 and am so excited to be growing this part of our business. If you lead a group of sellers and are interested in a workshop/presentation on how they can better use LinkedIn as a sales tool, reply back to this email.

3. Get Started with LinkedIn - Join 617+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $4M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook
   
   

   Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

Reply with what you'd like to learn more about!

I read every response.

If you haven't already, make sure you subscribe below!