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How to Build Relationships with Prospects
With these easy to implement tactics
Welcome to The Revenue Generator
Hey there, it’s Harris!
Welcome to the Revenue Generator where we share 1 tactic each week that you can implement to help you generate more revenue.
Today, we’ll be diving into how you can effectively build relationships with your prospects.
Today’s Topic - Building Relationships with Your Prospects
Most people don’t enjoy meeting strangers.
And very often your sales prospect is a stranger.
Here are 8 tactics I’ve helped sales professionals use to effectively develop relationships with their prospects.
1. Understand everyone has something to teach you
You never know where a relationship will go and what you will learn.
You can learn something from every single person you interact with.
Everybody is an expert in something, make sure you listen.
2. Come prepared with questions
If you’re struggling to figure out where to start, use these:
- What motivates you every day?
- What are some of the biggest challenges you face?
- How do you see the industry changing in the next 3-5 years?
3. Don’t have an agenda
Be willing to go where the conversation takes you.
That is the beauty in "networking."
If you're coming in hoping to just get something from the other person, networking won't be enjoyable.
The other person will also sniff this out immediately.
4. Play the infinite game
I love this concept from Simon Sinek,
"There is no such thing as winning business—it doesn’t exist. We can have wins inside a business like you can have battles, but there’s no such thing as “winning” business."
Focus on helping and the rest will come.
5. Realize others are also uncomfortable
You're not alone in feeling uncomfortable talking with a stranger.
There's a good chance the person on the other end feels the same way.
Make them comfortable - smile, use good eye contact, and ask powerful questions.
6. Think about how you can help them
If this is your one goal, you will be a successful networker. If you can help someone with one of these 3 things, there's a good chance you'll be memorable to them:
1. Health
2. Wealth
3. Family
Focus on where you can provide value.
7. Do it in your way
Your way of building relationships doesn't have to be at a big conference.
That can be overwhelming for many people.
Shoot someone a note on LinkedIn or Twitter, and set up a one-on-one Zoom conversation.
8. Follow up and take notes
Thank the person for their time after the conversation.
If you committed to making an introduction, do it.
If the person mentioned something big they have coming up in a few weeks, write it down and make a note on your calendar to follow up.
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What I'm Reading:
This is routinely one of my favorite newsletters.
I always learn a lot from Sahil about personal growth, business, and relationships.
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