Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

We are lucky to work every day with some of the smartest business development professionals out there.

And I’m noticing a trend from some of them.

I wanted to share it more broadly here.

Let’s dive in.

Today’s Topic - Become the Chief Community Officer for your Prospects

Be the Chief Community Officer for your ICP (ideal customer profile).

All of our best clients are pretty intentional about this, meaning they are consistently convening their ICP together.

For example, we have a couple clients who sell to HR and it's really hard to sell to HR. So what several of our clients do is they put on executive events with valuable thought leaders in different cities all over the world.

And then the outreach becomes like, "Hey, Tony, want to invite you to an intimate dinner with 10 of your peers that we're going to be having in New York City and we have this thought leader coming." And it's like, "Yeah, I want to go to that" versus, “Hey, come work with me for XYZ.”

My goal is to utilize LinkedIn to take somebody from ice cold to a little bit warmer.

And in that process they're going to hear about what I do and hopefully they're interested.

And in this process I'm going to plant enough of those seeds that good things are going to happen.

It's kind of related to becoming the person in your space where every time somebody comes to your LinkedIn page they’re going to get value.

This is something I've been preaching a ton about, especially in an increasingly AI world.

The Chief Community Officer for your ICP inside companies is a role that I think we will see more and more of.

I think it's especially massive in an AI world where we can send 100,000 messages and not get a response.

How we can work together:

1. LinkedIn Partnership for Executives - We help Executives generate revenue from LinkedIn and we have one spot left to kick off in late January 2026. If you are interested in working with us, apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform
   

2. LinkedIn Workshops for Sales Teams - If you lead a group of sellers and are interested in a workshop/presentation on how they can better use LinkedIn as a sales tool in 2026, please send me a note. These are very tactical and hands-on workshops.

3. Get Started with LinkedIn - Join 694+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $10M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook
   
   

   Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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