Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

Most companies “do” LinkedIn marketing wrong.

They don’t focus enough on the Founders or Executives in their companies.

They focus exclusively on the company page.

This is a great way to not get any leads.

Here’s what I’d do instead.

Today’s Topic - How to generate leads from LinkedIn

In 2 years, we’ve grown Linked Revenue as an engine that helps Executives and sales teams generate revenue from LinkedIn.

Here are our 10 biggest pieces of advice for any company that wants to get their prospects having conversation with them on LinkedIn.

1. Stop Posting Like a Brand – People engage with people. Post with your voice and your experiences as an Executive.

2. Content That Sparks DMs Wins – Your posts should make people want to message you. Share insights that make prospects think, “Damn, I need to talk to them.”

3. Your Comment Game Matters – Most of your best prospects won’t engage on your posts—but they will see your name if you’re active in the comments of their posts (and others in your space).

4. Connection Requests That Don’t Suck – No pitching in the first message. Make it about them. “Saw your post on X—curious how you think about Y.” That’s it.

5. Inbound > Cold DMs – It’s way easier to close a deal from someone who reached out than someone you chased down. Make your content so good they come to you.

6. Your LinkedIn Profile Is a Sales Page – Your headline and bio should clearly say: Who you help, how you help, what they should do next.

7. Video & Voice Notes Stand Out – Sending a quick, 20-second video or voice message after connecting feels personal and gets way more replies than text.

8. Give First, Ask Later – Want a meeting? Give them something valuable first. A framework, an insight, a connection. Relationships close deals, not cold outreach.

9. Engagement Before the Ask – If you DM someone out of nowhere asking for a call, they’ll ignore you. If you’ve been commenting on their posts for a few weeks it’s a different story.

10. Don’t Stop Too Soon – Most people give up after 1-2 posts. Keep going. 3-6 months in, people will start seeing you everywhere. That’s when inbound kicks in.

How we can work together:

1. LinkedIn Partnership for Executives - We help Executives generate revenue from LinkedIn and we are taking on new clients in late May. If you are interested in working with us, apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform
   

2. LinkedIn Workshops for Sales Teams - I have 28 presentations booked for 2025 and am so excited to be growing this part of our business. If you lead a group of sellers and are interested in a workshop/presentation on how they can better use LinkedIn as a sales tool, reply to this email.

3. Get Started with LinkedIn - Join 631+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $4M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook
   
   

   Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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