8 reasons that a CXO should be posting on LinkedIn

And why it's never been more important

March 04, 2025

Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

Executives are busy.

They often don’t have time to think about what to post on LinkedIn.

And yet because of this, they are missing out on massive business development opportunities.

So I want to make this easy.

Check out 8 reasons why a CXO should be posting on LinkedIn.

Today’s Topic - 8 reasons why a CXO should be posting on LinkedIn

8 reasons you (as a CXO) should be posting on your personal LinkedIn account.

  1. Your team needs you to be visible – A CXO who engages online sets the tone for company culture and leadership visibility.

  2. People buy from people – When your network knows you and trusts your leadership, it drives business growth.

  3. Personal connections drive engagement – people connect with people, not logos.

  4. Attract top talent – The best candidates aren’t just looking at your company page—they’re looking at the leaders behind the company.

  5. Demonstrate thought leadership – Personal posts give you a platform to share your expertise and opinions on industry trends.

  6. Drive more traffic to your company – Posting personal content that reflects your company’s values or vision naturally drives traffic back to your organization.

  7. Share your failures and learnings – Real leadership comes from vulnerability.

  8. Personalize Your Company’s Messaging. Your personal posts can help reflect your company’s mission and values in a more authentic way.

The hardest part is staying consistent.

Commit to whatever you know you can stick with for 6 months.

How we can work together:

  1. LinkedIn Partnership for Executives - We help Executives generate revenue from LinkedIn and we are taking on new clients in April. If you are interested in working with us, apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform

  2. LinkedIn Workshops for Sales Teams - I have 19 presentations booked for 2025 and am so excited to be growing this part of our business. If you lead a group of sellers and are interested in a workshop/presentation on how they can better use LinkedIn as a sales tool, reply back to this email.

  3. Get Started with LinkedIn - Join 618+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $4M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook

    Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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