Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

I want to share a story from one of our Founders and their journey of using LinkedIn as a business development tool.

Let’s dive in.

Today’s Topic - 6 Step Business Development Process for LinkedIn

I recently spoke with a startup doing around $10M ARR that wanted to double it to $20M this year.

The problem?

They had a big LinkedIn network, but they didn’t know how to tap into it.

They couldn’t access the opportunities hidden right in their own connections and followers. They thought they had already burned through their TAM.

They came to us asking: What’s the highest-impact move that doesn’t require hiring more people?

I told them: Activate your CEO and sales reps on LinkedIn.

If your buyers are on LinkedIn (which most B2B SaaS buyers are), this is hands-down the fastest, most cost-effective way to revive your pipeline. By activating LinkedIn, your ICPs know your CEO/sales reps before the first outreach.

Cold lead → warm lead. LinkedIn DMs feel more natural and less transactional. You engage and take advantage of your existing LinkedIn network, while expanding it at the same time.

Having said all that, here’s Linked Revenue’s 6-Step Network Activation Playbook:

1. Map & Understand Your Network’s True Potential: Yes, having a large network is helpful but what’s more important is who you know and how well you engage. At Linked Revenue, we audit your LinkedIn network (no matter the size) to identify your best prospects, latent opportunities, and referral champions then tailor content and outreach strategies to deepen those connections.

2. Build Your CEO’s Authentic Voice on LinkedIn: We interview your CEO/team once a month to collect their insights, lessons, and stories that resonate with your ICPs. This allows for organic posts that invite engagement and build credibility.

3. Activate Your Sales Team as Network Ambassadors: Don’t just view your sales reps as outreach machines. They have LinkedIn profiles, therefore they’re relationship builders. We help them to nurture warm connections via meaningful comments, shares, and personal DMs.

4. Strategic Audience Expansion: Growth isn’t random, that’s why we help you send connection requests to ideal buyers strategically. We target people who matter, ensuring they see your value through a consistent content presence before accepting.

5. Amplify & Multiply Relationship Signals: We monitor who engages with your posts, views profiles, and interacts with your content, then amplify these signals and reach out to them.

6. Capture Warm Leads & Insights: We filter engagement data into a curated, actionable pipeline list so your sales team focuses only on prospects who already know you, trust you, and want to talk. You can do this manually or use tools like LinkedIn Sales Navigator to automate and scale.

Or, you can send us a private message because this is what we specialize in.

No matter how you choose to implement this playbook, it’s bound to be effective.

How we can work together:

1. LinkedIn Partnership for Executives - We help Executives generate revenue from LinkedIn and we are taking on new clients in late August. If you are interested in working with us, apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform
   

2. LinkedIn Workshops for Sales Teams - I have 46 presentations booked for 2025 and am so excited to be growing this part of our business. If you lead a group of sellers and are interested in a workshop/presentation on how they can better use LinkedIn as a sales tool, reply to this email.

3. Get Started with LinkedIn - Join 653+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $4M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook
   
   

   Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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