5-Step Process for Generating Leads from LinkedIn

From 4+ years of doing this

Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I share 1 tactic each week that you can implement to help you generate more revenue.

Most people use LinkedIn incorrectly.

They connect with someone and immediately pitch them.

That never works.

LinkedIn shouldn’t be used to sell… at least not right away - it should be used to take someone from a cold connection to a little bit warmer.

Let’s dive into my process.

Today’s Topic - My 5-Step Process for Generating Leads from LinkedIn

My 5-step process for generating new B2B leads from LinkedIn:

1. Add them as a connection.

1b. DO NOT pitch them on your product/service.

2. Generate good content targeted at that specific ICP for 6+ months.

3. Send them a direct message providing value specifically for them

3b. Invite them to an event with their peers, interview them for a whitepaper, send a resource you know will be valuable, etc.

4. Develop trust where you focus exclusively on helping them no matter what that is.

5. Trust that the long game and providing value will work out. Don’t try to get the sale now.

How we can work together:

  1. LinkedIn Partnership for Executives - We are currently oversubscribed for our LinkedIn Agency services, but as we continue to scale our team, we are opening a wait list with the expectation of bringing on additional clients starting in November. Apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform to put your name at the top of the list!

  2. LinkedIn Workshops for Sales Teams - I have been doing in-person and virtual workshops for sales teams to help them understand how they can best use LinkedIn to generate new business opportunities.

  3. Get Started with LinkedIn - Join 557+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $2M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook

    Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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