Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

I like ideas for business development that are human.

In an increasingly AI world, this is more important than ever.

I want to share five ideas that are working that I don’t see a lot of people doing.

Let’s dive in.

Today’s Topic - 5 Ideas for Business Development

Here are 5 underrated Business Development moves that most people completely overlook:

1. Mine your post engagers before you ever send a cold DM.

Every time you post on LinkedIn, people are raising their hand by liking or commenting. Instead of going straight to cold outreach, look at who's engaging with your content first. Send them a personalized message referencing the post they interacted with. It's the warmest "cold" outreach that exists and almost nobody does it consistently.

2. Use your best clients' LinkedIn engagement to find YOUR next prospect.

Find your strongest client, referral partner, or champion. Look at who's engaging with THEIR posts. Cross-reference those people against your ideal customer profile. Those prospects are already pre-warmed by someone they trust, you just need to find the connection path.

3. Go back to companies that already bought once and ask them to buy again.

If a company sent two employees to your event, bought one license, or used one service line, go back and ask them to expand. It's 10x easier to get a second yes from someone who already said yes once than to find a brand new customer. Most people are so focused on net-new that they forget the easiest revenue is sitting right in front of them.

4. Search your own LinkedIn DMs by keyword.

Go into your LinkedIn inbox and search by a topic, book title, event name, or keyword related to what you sell. You'll find people who reached out months ago about something relevant, and never got a real follow-up. Those are warm leads hiding in plain sight.

5. Time a LinkedIn title change with your next post.

When you update your LinkedIn title, it triggers a notification to your entire network. Most people change their title randomly and waste that visibility. Instead, time it with a strong post. You get the algorithm boost from the title change AND the content, double the eyeballs for zero extra effort.

How we can work together:

1. Executive Demand Gen Partnership - We help Executives generate revenue from LinkedIn. If you are interested in working with us, apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform
   

2. LinkedIn Workshops for Sales Teams - If you lead a group of sellers and are interested in a workshop/presentation on how they can better use LinkedIn as a sales tool in 2026, please send me a note. These are very tactical and hands-on workshops.

3. Get Started with LinkedIn - Join 713+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $10M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook
   
   

   Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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