Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I (usually) share 1 tactic each week that you can implement to help you generate more revenue.

We spend all day every day talking with clients about how to generate new business. One thing I’ve realized in all of those conversation is that business development basically comes down to four area.

Let’s dive in.

Today’s Topic - Four Modes of Business Development

There are 4 aspects of business development.

There's in person, which is always going to be the best.

There's email, there's phone, and there's LinkedIn/social selling.

If you're doing B2B, I think most people overend index on email because they can press one button and send 100,000 emails and nobody ever reads them.

Most people don't want to make cold calls because it's uncomfortable (put me in that category).

And so the fourth avenue is LinkedIn.

And I love that most people don't do it because it's hard to consistently create thought leadership content for an ICP week in and week out.

Someone might use AI and write a couple posts and you're never going to get any actual leads in business from this.

It is hard to do and because of that, I love it.

If you can do this consistently for six plus months, you severely separate yourself from everybody else who won't do it.

And that was the need in the market that we found. We found executives and CEOs who wanted to do this but didn't have the time, the knowledge, the expertise to do it.

And that's right in the space that we helped them.

How we can work together:

1. Executive Demand Gen Partnership - We help Executives generate revenue from LinkedIn. If you are interested in working with us, apply here https://docs.google.com/forms/d/e/1FAIpQLScAHqdtwzCi-JIpcPkAEssdzV0C_l4k_eNKfFvV8edCLekxOg/viewform
   

2. LinkedIn Workshops for Sales Teams - If you lead a group of sellers and are interested in a workshop/presentation on how they can better use LinkedIn as a sales tool in 2026, please send me a note. These are very tactical and hands-on workshops.

3. Get Started with LinkedIn - Join 703+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $10M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook
   
   

   Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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