Welcome to The Revenue Generator

Hey there, it’s Harris!

Welcome to the Revenue Generator where I share 1 tactic each week that you can implement to help you generate more revenue.

The majority of people use LinkedIn incorrectly for sales.

They send a mass blast out to 10,000 prospects and pray that somebody will respond.

Not only does this not work, it hurts your brand reputation as well.

In today’s newsletter, I dive into what to do instead.

Today’s Topic - How to Stand Out (in a good way) on LinkedIn

I believe success in B2B sales is about doing what other people won’t do.

And that is almost always the “hard route.”

But it’s also the route that works.

Here is a step-by-step process for generating real leads from LinkedIn that most people on LinkedIn won’t do.

1. Connect with your ideal customer profile (no message)

2. Once they accept, do 5 minutes of research on them

3. Open up your phone and click take a video

4. Do a face-to-camera quick 30-second video mentioning something personal you read/saw about them and how you can provide value

5. DO NOT SELL in that first message

Do this over and over, and you’ll build a strong pipeline.

The hard part is people will stop after doing this 3 times and say it is not working.

The easy (and unsuccessful way) is to mass message a sales pitch.

I don’t believe this EVER works for B2B sales.

How we can work together:

1. LinkedIn Agency for Executives - If you are an Executive or work with an Executive that you think could benefit from posting more on LinkedIn, I’d be happy to talk. I’m fully booked until April but would be happy to talk about a start date in a few months.
   
   I’ve spent 2+ years understanding how the algorithm works and how you can generate more business opportunities and find new talent by being active and creating content.
   

2. LinkedIn Workshops for Sales Teams - I have been doing in-person and virtual workshops for sales teams to help them understand how they can best use LinkedIn to generate new business opportunities.

3. Get Started with LinkedIn - Join 450+ individuals who have purchased this playbook to create content that sells on LinkedIn. This is the system I’ve used to help Executives generate over $2M from LinkedIn. https://hfanaroff19.gumroad.com/l/linkedinplaybook

   
   

   Book time to discuss any of these here https://calendly.com/harris-activate/linked-revenue-conversation.

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